Interviews
Key Insights
- Devices are often used as a babysitter
- TV is the most used device
- Technology is essential in 2025
- Chores done in short amount of time
ContentPlus
Student Team Project
- Year
- 2025
- Duration
- 10 Weeks
Overview
Parents use technology to babysit their kids while doing chores and activities. Because educational content doesn't capture their children's attention, parents often feel guilty about giving their children screen time. ContentPlus is a platform with vetted educational videos, games, and activities that children want to play with. It includes key features like parental controls, a connection to your child's schoolwork, and a secure way for them to play with friends. It's the ideal solution for guilt-free screen time.
My Roles
UI Design, UX Research, Visual Design
Discovery
Problem Space
Screen time, specifically YouTube, is a significant part of modern life. But excessive screen time comes with consequences
- Obesity
- Irregular sleep
- Behavioral problems
- Less time for play
- Violence
Research
Understanding The Problem
We sent out cultural probe kits, conducted observational studies, and held interviews with parents, grandparents, and aunts to better understand children’s screen time usage and how parents use technology in their daily lives
7
Interviews
3
Observation Studies
1
Cultural Probe Kit
Observation Studies
Key Insights
- Less features than YouTube
- Most videos are reviewed by AI
- Minimal parental controls
- Large variety of content
Cultural Probe
Key Insights
- Screens are used while doing chores
- Location affects screen use
- Less screen time away from family
- Screens are used to occupy children
Solution
Ideation
Our Strategy
How might we make children's TV interactive and educational?
The Proposal
An educational app that keeps kids engaged through a variety of media, including videos, games, and interactive activities
Sketches
We initiated the ideation phase with rapid sketching, allowing us to quickly visualize multiple concepts and explore various directions
Information Architecture
-
Log In / Sign Up
-
Home
-
- Content Suggestions
- Video
- Save
- Video
- Favorites
- Games
- Save
- Games
- Continue watching
- Activities
- Save
- Activities
- Content Suggestions
- Library
- Watch History
- Saved Game
- Saved Activity
- Saved Video
- Classroom
- Social
- Friends
- Messages
- Friends
- Settings
- Account
- Parental Controls
- Age Filters
- Preferences
- Search
-
-
Home
Mid-Fi Wireframes
User Testing
We tested our mid-fidelity wireframes with six users to check the navigation and main user flow
User Testing Results
User
Content
Expanding video, activity, and game options
Onboarding Experience
Providing a smooth introduction for new users
Navigation
Ensuring consistent and easy navigation
Parental Controls
Offering clear and detailed options for parents
Profile Section
Simplifying the profile with an active status
User feedback helped us identify issues and improve the design early, establishing a strong foundation before we moved to the final visuals
Style Guide
Meet Koko
ClassicLogo · rails · headers
WaveGuides · welcome
CheerRewards · completions
ThinkLoading · questions- SleepEmpty states · screen time up
Brand
- Sunshine#F8ED5D
- Grape#7437FA
- Coral#E86B45
- Mint#37FABF
- Cream#FFFCE8
Content categories
- Video#FF7A57
- Game#14C495
- Activity#4DAAFF
- Classroom#7437FA
- Reward#FFC21A
Fredoka
Rounded display, for kid headings and buttons
Hi, Mia!
Nunito
Rounded and highly legible, for everything you read
Watch 1 more today to keep your streak.
Icons
Custom set drawn to match Koko: 2.5px ink outline, one or two cheerful fills
Final Delivery
Introducing ContentPlus
Onboarding
New users choose whether they’re using ContentPlus at home or with school. School users enter a class code, while home users sign up with a parent’s email and password. Then, they select their favorite content categories, like music, games, and sports.
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01Welcome
-
02Home or school
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03Class code
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04Topics
Videos
The Videos feature gives kids access to a curated library of safe, age-appropriate educational videos designed to be both fun and engaging. It was informed by our observation studies, where we noted that most videos are reviewed by AI, and by user testing feedback pointing toward expanding video, activity, and game options.
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01Home
-
02Video
-
03Playing
-
04Favorites
Activities
The Activities feature keeps kids actively engaged while they watch. During videos, short quiz-style questions appear to check understanding and encourage participation
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01Activities
-
02Activity
-
03Let’s get started
Friends & Co-Play Feature
Kids can invite friends from their friend list to watch videos, play games, or complete activities together in a safe environment
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01Friends
-
02Ready to play
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03Play
Parental Controls
The Parental Controls section lets parents control what their children can access and block any content they don’t want them to see. It was informed by our observation studies, where we noted minimal parental controls, and by user testing feedback calling for clear and detailed options for parents.
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01Menu
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02Kid profile
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03Parents
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04Blocked categories
ContentPlus Device
Our exclusive ContentPlus device minimizes eye strain and runs only our app
Reflection
Testing our mid-fidelity wireframes with six users helped us identify issues and improve the design early, before we moved to the final visuals. The feedback centered on five areas: expanding video, activity, and game options; a smooth introduction for new users; clear and detailed options for parents; consistent and easy navigation; and a simpler profile with an active status. That early round of testing gave us a strong foundation for the final design.